GHANA IDENTITY SYSTEM The objective of this project was to create a comprehensive brand for a country: a logo, iconography system, color palette, and series of graphic elements. These would be applied across a variety of applications using guidelines we constructed in a brand standards manual. In creating the brand for the West African country of Ghana, I wanted to reflect the texture, exoticism, and warmth of the physical landscape, as well as the welcoming warmth of the local people. Link

GHANA IDENTITY SYSTEM

The objective of this project was to create a comprehensive brand for a country: a logo, iconography system, color palette, and series of graphic elements. These would be applied across a variety of applications using guidelines we constructed in a brand standards manual. In creating the brand for the West African country of Ghana, I wanted to reflect the texture, exoticism, and warmth of the physical landscape, as well as the welcoming warmth of the local people.

Link

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    GHANA IDENTITY SYSTEM The objective of this project was to create a comprehensive brand for a country: a logo,...
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